Simply Darjeeling!

Now available from our web site:

> Darjeeling First Flush, Garden Tea, from the Pussimbing Estate, 250g;

> Darjeeling Second Flush, Blend from Tea Gardens of the Chamong Group, 250g.

To order, please go to our secure online store or call us toll-free at 877-BTC-TEAS.

Save with our SALE:

>>> Green Darjeeling Tea, 250g, 2006 — just 7.50 USD.

>>> Garden Tea, Second Flush, Ambootia Estate — just 19.00 USD.

Order here.

Replanting trees is one major activity of project SERVE. It is essential for reversing soil erosion on the steep slopes of Darjeeling. Degraded areas are identified and surveyed, weeds are cleaned away, and pits dug before the monsoon rain starts. Seedlings are raised in the project’s own nursery and supplied through local committees or groups.

82,500 seedlings were planted in 2007.

(Source: Annual Activity Report 2007).

The project “Save the Environment and Regenerate Vital Employment” (SERVE) was initiated in 1992 by Teekampagne (Tea Campaign) in collaboration with the World Wide Fund for Nature, India. The overarching goal of the project is to restore the environment of Darjeeling Hills, one of the global biodiversity hotspots, which is threatened by deforestation and degradation of forests, by uncontrolled tourism, and by soil erosion.

Major objectives of project SERVE are

• Restoration of the environment by improving the natural habitat;
• Generating sources of income and employment through reforestation programs and alternative livelihood programs;
• Environmental education and awareness programs for local communities and students.

SERVE works closely together with government officials, local communities, schools and NGOs in the Darjeeling region.

Read more about SERVE’s activities and achievements in upcoming posts.

(Source: Annual Activity Report, 2007.)

In 1992, Teekampagne (Tea Campaign) initiated project SERVE — Save the Environment and Regenerate Vital Employment. The project is implemented locally by the World Wide Fund for Nature (WWF) and financed by Teekampagne (Tea Campaign).

In a series of upcoming postings, this blog will highlight some of Tea Campaign’s socially responsible efforts in the region of Darjeeling.

Some information on SERVE can also be found here.