Darjeeling, the Source of the World’s Best Tea
A video by the Tea Board of India, the official Indian tea authority, introduces you to the region of Darjeeling and the production of Darjeeling tea.
To view the video, click here.
Archive for February, 2007
“Trading Places,” a Virtual Exbhibition
“Trading Places,” a great virtual exhibition by the British Library in London, tells the story of the British East India Company, which grew from a loose association of tradesmen into the “grandest society of merchants in the universe.”
The exhibition traces the history of the company over two centuries, from its beginnings in
The East India Company was also prominent in the tea trade. In 1664, it placed its first order: 100 lbs of
Visit the online exhibition at http://www.bl.uk/whatson/exhibitions/trading/exhibition1.html.
Black Tea for Stress Relief
A recent study, conducted by University College London and Unilever, found out that black tea can be a remedy for stress. People who drink four cups of black tea daily are less affected by stress-induced health problems.
People connect drinking tea to calming down, and those who drink tea tend to cope better with stress, Andrew Steptoe says. His study gives proof to the fact that tea induces positive changes in bodily chemistry. The level of the stress hormone Cortisol sank much more rapidly in those test persons who drank tea than in those who were given a placebo beverage to drink.
However, the exact substance responsible for this positive effect has not been identified yet. Tea consists of many different substances (polyphenols, flavonoids, etc.) — all of which have been tested as beneficial to health in previous studies.
(Source: Article in the German magazine Stern)
Building a Culture of Creativity
Here is a book that might be of potential interest to anyone exploring the power of creativity in marketing: Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage by Pat Fallon and Fred Senn, published by Harvard Business School Press, 2006.
Fallon and Senn’s marketing group, Fallon Worldwide, was hired in 1997 to develop a strategy for Holiday Inn to boost the chain’s entrance into the limited-service-hotel-sector. With a budget more tight than that of their competitors, their only chance was to “outsmart rather than outspend” them. The creation of the Holiday Inn Express ‘Stay Smart’ brand is one of several entertaining stories in the book, designed to illustrate the advantages of a creative approach to marketing.
Fallon and Senn maintain that they want “to juice the orange, rather than drain [their] clients’ wallets.” They advocate building a culture of creativity that goes beyond ‘just making money,’ because “only a campaign that makes a genuine human connection with the audience can invite the consumer to participate in your message.”
(Source: “The ad pitch: Creativity, not saturation, is key,” Boston Sunday Globe, Business, August 6, 2006, D2)
New Harvest & Gourmet Teabags
From the New Harvest, we offer four kinds of loose tea: First Flush, Second Flush, Ambootia Garden Tea and Green Darjeeling.
We still have some loose tea from the previous harvest available, now offered at a reduced price. This will be available while supplies last.
For the first time, we are offering teabags. True to our philosophy of selling tea in large packets to reduce costs, we have packed them in a beautiful box of 100 individually sealed sachets.
Our gourmet teabags contain 100% pure Darjeeling Black Tea, certified as “organic” by the Institute for Market Ecology in Switzerland. Larger than traditional teabags, they are especially designed to let the tea leaves (!) expand: they are made of a unique mesh-like material, with a cardboard handle that makes them easy to use in cups as well as in pots. (A traditional tea bag contains approx. 2 grams of “fannings”; ours contains 4 grams of Pure Darjeeling leaf tea.) To assure top quality, they are individually sealed.
Free sample teabag available on request from customerservice@bostonteacampaign.com.
